Looks Good on Paper

Looks Good on Paper

Audio Version: Let Me Hear It!

Let’s face it, in the world of dating sites and apps, appearance matters. First impressions are formed on a handful of photos and limited character count, but anyone who has spent time in the online dating scene also knows that the pictures painted by potential suitors don’t tell the whole story.

Choosing investments in your 401(k) or other company plan is a lot like online dating. Just like with dating, you don’t want to rely on an online profile to make this important decision. You are provided with a list of names to choose from, a bit about their heritage (domestic or international, stocks or bonds) and some information about their past (performance). Don’t rely on an online profile to make this important decision. Ask these “get to know you” questions about your options before making your selections:

What’s On The Inside?  Mutual fund names tell you very little about how they are actually invested. View the prospectus to learn more about the make-up of the fund or ask your financial advisor to take a look for you. If you aren’t familiar with the “insides,” you could be missing out on opportunities or doubling up on similar funds, providing little diversification.

Will It Get Along With Others?  Chemistry is important in a partner, but he or she also needs to fare well with other people in your life. The same goes for your investments. If you and your spouse both have retirement plans or investments outside of your company plans, it’s important to make sure they all work well together. Perhaps your husband’s plan offers the best small-cap fund and yours has a great large-cap fund. Rather than buying sub-par investments in both plans, allocate across plans to get access to only the best fund options.

Should I See Other People?  Although the goal for dating is to find “the one,” the goal for investments is to diversify risk through multiple partners. How many investments you choose, and what type, all depend on your target asset allocation. Where you choose to hold the investments will depend on account types and fund options available.

Will I Feel Safe? Depending on your tolerance for risk, racecar driving may be a relationship deal breaker. Risk should also be considered when selecting investments. Don’t rely just on the return figures provided online. The fund with the highest return may also be the one with more ups and downs than you can stomach. Ask your financial advisor to review risk measures like standard deviation and sharpe ratio to see if you will feel safe in the relationship.

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